What is SEO?
SEO stands for Search Engine Optimization. It is the process of boosting the quality as well as quantity of traffic on your website by increasing the chances of visibility of your website or any webpage to your potential user on search engine such as google, Bing, Yahoo etc. It assigns towards the process of enhancement of free or unpaid results. And a good practice of ignoring paid results.
In this chapter, we’re going to cover some SEO basics that are mentioned below
- SEO Techniques
- Why it is important
- Can you stop SEO after being successful?
SEO can be applied by two different techniques. Techniques that are recommended by search engine companies are known as white hat and the techniques that are not recommended by search engine companies are knows as black hat. The search engine companies are working on improving their searching algorithms day by day as well as on minimizing the impact of spamming. Some of the best practitioners have divided these methods known as white-hat SEO and Black hat SEO.
An SEO technique is contemplated as White-hat SEO if it is according to the search engine rules and regulations and no place for deception in it. It is not just the name of rules and regulations but assuring the content that search engine indexes and consequently ranks is an accurate content, the user want to read or see. In white-hat SEO, we create a better-understanding content for the user, not for the search engine. After publishing the content, we make our content accessible for the “Online Spider Algorithm” rather than involving any kind of deception in it. It is considered as one of the best practices to produce the results that remains for a long time. Some examples of this deception-clean techniques are
- Keyword Analysis
- Qualitative Backlinks
- Link Building
- Bettering Link Popularity
- And Content for humans
An SEO technique is contemplated as Black-hat SEO if it is not according to the search engine rules and regulation. It is the method of improving search results that are disliked by search engine or involve deception. In this technique, text are hidden and colored identical to the background. Sometimes, when human request for the web-page in the search result, another different web-page opens automatically, this is a black-hat SEO practice known as cloaking. This method is done by providing content that are based on IP-addresses. Black-hat seo optimizers assumes that their websites sooner or later, be banned or penalized temporary or permanent once the search engine detect.
Some reorganized tactics of black hat that are prohibited by Google or other search engines are mentioned below.
- Article Spinning
- Copied Content
- Keyword Stuffing
- Negative SEO or Reporting against your competitor
- Hidden text or Hidden Links
- Doorway Pages
- Publishing duplicate content on web pages
- Publishing pages with wicked behavior like viruses or other malwares
are the factors, on the basis of which the ranking of the website is decided.
One-page seo factors are applied within your website like html tags, site-speed,
content writing and its purification, arranging your website content in a well
manner and much more. These are some of the most important on-page seo factors.
Later on, we will study all the on-page seo factors deeply.
Off-Page Factors are also as crucial as the on-page. It includes social media attention, relevant links from other websites and much more. But the most important thing in this seo factor is that, a huge amount of quantity as well as quality backlinks on your website. Because according to the google, if you want to see your website on the top page of Google, bring relevant and quality backlinks on your website.
Why SEO is important?
SEO is important because it gives a higher rank to your website whether it is corporate or blogging. If you want to be a good and reliable source for your online customers then SEO is great way to define your business online. It gives you a chance to make yourself a credible source of your user’s search query. Remember, users trust search engines and search engines answers the queries of their users very efficiently.
If you want to drive organic traffic on your business or blogging website or any other informative website, then nothing is better than SEO. Some competitive industries do paid marketing for getting a bunch of traffic on their websites but if you’re working with a tight budget, then SEO is a better and easy way to drive qualitative traffic without investing for it.
No matter, what is the size of your business, SEO is important for your online success.